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New multi-format radio station Hilo/Puna?
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Do you have a business model, or will you be personally defraying the expenses?

KAHU-FM in Ka`u currently programs a community radio format, with the non-commercial public radio business model (as a non-profit). Their web site is: http://www.kahufm.com

If you're planning a commercial eclectic format (i.e., selling commercial spots with an eclectic format), it may be a challenge for you to build the audience that advertisers may demand. It's difficult to build a radio sales story without a competitive cumulative audience and without "time spent listening". Most commercial stations pick a non-eclectic format for this reason.

The listener-supported model, which has worked with eclectic formats, works, legally speaking, for non-commercial stations (i.e., 501[c]3, schools). The IRS may frown on pocketed donations with a commercial corporation. I've seen one commercial broadcast station try the "listener supported" model, and it seems they may have gotten themselves in some hot water there.

There's a 5000 watt AM station (construction permit) for sale, licensed to Hilo. I think it's $55,000. 92.7 was also for sale at one point, but I think there's already been a transaction for that one.
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RE: New multi-format radio station Hilo/Puna? - by H22 - 03-27-2012, 10:42 AM

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