01-06-2015, 12:19 PM
If a TV station is or expects to be off for more than 10 days, they need to file a notification with the FCC. I haven't seen anything filed as of yet, so hopefully that means Channel 4.1/4.2 will be back soon.
Kenney, unfortunately the cable penetration rate is quite high in the densely populated parts of the state, so OTA probably isn't a priority for many of the stations. Puna has grown faster than the infrastructure, so there's a higher percentage of OTA households here. However OTA TV is the only traditional video medium growing right now, and has an increasing impact on the ratings-- so broadcasters are starting to pay more attention to it. It looks like the Honolulu market will be one of the last markets to bend to the OTA pressure. Some markets are approaching 30% OTA. The average is around 15% OTA. Honolulu market (a/k/a The State of Hawai`i) was under 10% with the last batch of numbers I saw.
We're still building the low power digital TV station in Mountain View-- We'll be OTA only, so we'll care :-)
Kenney, unfortunately the cable penetration rate is quite high in the densely populated parts of the state, so OTA probably isn't a priority for many of the stations. Puna has grown faster than the infrastructure, so there's a higher percentage of OTA households here. However OTA TV is the only traditional video medium growing right now, and has an increasing impact on the ratings-- so broadcasters are starting to pay more attention to it. It looks like the Honolulu market will be one of the last markets to bend to the OTA pressure. Some markets are approaching 30% OTA. The average is around 15% OTA. Honolulu market (a/k/a The State of Hawai`i) was under 10% with the last batch of numbers I saw.
We're still building the low power digital TV station in Mountain View-- We'll be OTA only, so we'll care :-)