12-30-2018, 03:40 AM
The inital fares will be low to start, then... Prices will be about the same.
Except...
Southwest is a national brand, with an extensive network of routes that allows them to average costs across their entire operation, and supplement expenses on some routes, if they choose. Their passenger base has an expectation of low fares wherever they fly, and that will play into Southwest’s pricing scheme.
Examples of other corporations with mainland pricing in Hawaii despite added shipping costs; Target, Home Depot, Wal-mart, Long’s-CVS.
Except...
Southwest is a national brand, with an extensive network of routes that allows them to average costs across their entire operation, and supplement expenses on some routes, if they choose. Their passenger base has an expectation of low fares wherever they fly, and that will play into Southwest’s pricing scheme.
Examples of other corporations with mainland pricing in Hawaii despite added shipping costs; Target, Home Depot, Wal-mart, Long’s-CVS.
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