12-30-2018, 03:42 AM
Aloha and Hawaiian were able to stay in business and compete against each other. Then Go! entered the market and there weren't enough dollars to keep three airlines going during an economic downturn and peak fuel prices. Prior to Go!, Aloha had that "metal fatigue" incident where the top of the airplane peeled off and the flight attendant got sucked out and their safety reputation took a big hit.
Of course the market is different now, with ecommerce keeping cargo holds full and supplying additional revenue streams. Oil prices have been down, currently about $120/barrel off their peak going on the better part of a decade. If I recall correctly Southwest had bought fuel on the futures markets as a hedge against high oil prices and never paid peak fuel prices.
Of course the market is different now, with ecommerce keeping cargo holds full and supplying additional revenue streams. Oil prices have been down, currently about $120/barrel off their peak going on the better part of a decade. If I recall correctly Southwest had bought fuel on the futures markets as a hedge against high oil prices and never paid peak fuel prices.