05-06-2009, 03:00 PM
I agree Devany, advertising is the key. The newspaper business has been evolving even before the Internet. At one time, most major cities had 2 or more papers. Distribution and printing cost ended many of those. With the Internet, a branded paper like the NY Times can expand its viewers 10 fold and more. Their cost are considerably lower if there is no printing or distribution. Smaller markets may need the subscription charges. Here is a good video with Eric Schmidt, CEO Google speaking to Newspaper Association of America on this subject and more.
http://www.youtube.com/watch?v=orAJ-YD9FhA
http://www.youtube.com/watch?v=orAJ-YD9FhA

