07-08-2006, 11:47 AM
HI
Marj and I have been selling our jewelry successfully for about 3 or 4 years. We take in $400-$950 each weekend and our profit margin is about 80% or greater.
1. have a clean uncluttered booth.
2.make eye contact, greet the customer, be low key if that's your style or flamboyant, just be true to yourself.
3.DO NOT eat or read. very important.
4.encourage touching. If they don't touch, they don't buy.
5.if you make the product yourself, say so every chance you get. It makes it special.
6.if you sell crafts or food or produce stay AWAY from the junk sellers. Completely different crowd.
7.Crafts and food mix.
8. If produce, get with other produce. Give people a choice.
9. If crafts, don't be too afraid to compete openly, as long as your product is different in some way.
10. Know your costs and your margin. You cannot sell for less than a 100% markup without eventually going broke. Yu must count your time.
11. Have a sweetener if possible, a gimme. Mine costs me $1.04 and I toss it in if I neeed to to cinch a deal as long as the deal is greater than $15. "I'll give you this for free" works every single time. I don't use it unless I have to.
12. Personal contact. If appropriate touch your customer. this is very tricky. You must read people properly. If done correctly it will seal a deal.
13. if you sell crafts, like cards you sell, if possible display the original artwork (not for sale) At this last weeks art fair the booth across from us sold prints of watercolors. The originals were there and were very well done. They were priced at $10,000. The prints were $35 -75. guess what sold like hotcakes. At the end when everyone else was packing up, he still had a line of customers.
Marj and I have been selling our jewelry successfully for about 3 or 4 years. We take in $400-$950 each weekend and our profit margin is about 80% or greater.
1. have a clean uncluttered booth.
2.make eye contact, greet the customer, be low key if that's your style or flamboyant, just be true to yourself.
3.DO NOT eat or read. very important.
4.encourage touching. If they don't touch, they don't buy.
5.if you make the product yourself, say so every chance you get. It makes it special.
6.if you sell crafts or food or produce stay AWAY from the junk sellers. Completely different crowd.
7.Crafts and food mix.
8. If produce, get with other produce. Give people a choice.
9. If crafts, don't be too afraid to compete openly, as long as your product is different in some way.
10. Know your costs and your margin. You cannot sell for less than a 100% markup without eventually going broke. Yu must count your time.
11. Have a sweetener if possible, a gimme. Mine costs me $1.04 and I toss it in if I neeed to to cinch a deal as long as the deal is greater than $15. "I'll give you this for free" works every single time. I don't use it unless I have to.
12. Personal contact. If appropriate touch your customer. this is very tricky. You must read people properly. If done correctly it will seal a deal.
13. if you sell crafts, like cards you sell, if possible display the original artwork (not for sale) At this last weeks art fair the booth across from us sold prints of watercolors. The originals were there and were very well done. They were priced at $10,000. The prints were $35 -75. guess what sold like hotcakes. At the end when everyone else was packing up, he still had a line of customers.