07-08-2006, 12:10 PM
Hi Tony,
My contribution to you is the following:
I think since you are starting out the most important thing is to watch out who you set up next to. If you have food, plants, produce and things of that nature around you it might not do you too much good to set up next to those vendors. The visual impression of a t-shirt booth next to food, or anything like that might turn people off. Lots of times when people visit markets they are looking for a good buy. On the other hand lots tourist are strategically looking for something unique and price might not have an effect on their decision. That in and of itself is an advantage you already have. You are the artist and your work is unique. So there is already a need for your work. In any marketing sales situation most of the time you need to find a need or create one in order to sell. You already have that by virtue of being an artist. For these reasons you might do well by setting up as close to similar but not the same merchandise. This will help you stand out more easily and somewhat effortlessly. If for instance you set up near other people selling t-shirts you might get lost in all the merchandise. When it comes to your booth you should set it up to look as artistic as you can (photographically speaking). If possible invest in blowing up one of your most beautiful and enticing photos at Kinkos or some place like that and make a poster out of it. You can place it so that passersby’s can see it and it will attract them. Once you have them sell yourself with conversation, pleasantness and lots of info, make them feel as if you are giving them an inside view from an artist perspective (who they feel knows the island beauty more in depth than others) to island life and they are getting that as a bonus along with what they are buying.
Lenny
My contribution to you is the following:
I think since you are starting out the most important thing is to watch out who you set up next to. If you have food, plants, produce and things of that nature around you it might not do you too much good to set up next to those vendors. The visual impression of a t-shirt booth next to food, or anything like that might turn people off. Lots of times when people visit markets they are looking for a good buy. On the other hand lots tourist are strategically looking for something unique and price might not have an effect on their decision. That in and of itself is an advantage you already have. You are the artist and your work is unique. So there is already a need for your work. In any marketing sales situation most of the time you need to find a need or create one in order to sell. You already have that by virtue of being an artist. For these reasons you might do well by setting up as close to similar but not the same merchandise. This will help you stand out more easily and somewhat effortlessly. If for instance you set up near other people selling t-shirts you might get lost in all the merchandise. When it comes to your booth you should set it up to look as artistic as you can (photographically speaking). If possible invest in blowing up one of your most beautiful and enticing photos at Kinkos or some place like that and make a poster out of it. You can place it so that passersby’s can see it and it will attract them. Once you have them sell yourself with conversation, pleasantness and lots of info, make them feel as if you are giving them an inside view from an artist perspective (who they feel knows the island beauty more in depth than others) to island life and they are getting that as a bonus along with what they are buying.
Lenny
Lenny