I think the "nominal charge" part would not go over well, but it's fair to require patrons to consume something. It's fair to charge for Wi-fi. People want to be able to tailor their costs to their usage. Some people drink a coffee, some a latte. A large espresso drink at Borders costs five dollars, and a snack costs $3, so a visit typically would cost me 5-8 dollars, plus I may buy a book or CD, so a charge to sit would definitely not work for me. OTOH, some people hang out there four or more hours and buy one coffee, so they definitely under-contribute.
Borders had an extremely lenient attitude towards outside food. People could eat whatever they wanted there, take out from the deli bar at Island Naturals/Down to Earth, etc.. I think they recognized that not everyone wants sugary fattening pastry. It would have been nice if they sold something nourishing. They did have pre-made sandwiches, but at 7 bucks they were simply not good enough for the price.
People were good about not destroying the books with food and drink. When I first heard of the cafe bookstore concept, I was amazed it was allowed. However, the amount of customers you get by allowing the coffee plus browsing probably makes up for any incidental book damage and then some. I've never had a retail business, but I did take marketing and merchandising as part of my apparel design program, and we were taught that getting the customer in the store is so crucial. I am not going to go to Basically Books, for example, unless I have a pre-identified need for a specific book, or I need to buy a gift. That need has to be strong enough for me to want to deal with the parking issue.
With Borders, and the location was huge, I would be in that area running errands, and succumb to the lure of A/C and an energy fix, and a breather. I didn't go in to buy a book or CD. That's something that would happen as a result of my going in. Basically Books has great foot traffic because tourists are all over the Bayfront, so in that case they don't need to attract me because they have a lot of people who will go in because they're cruising the street. So ... location matters, and the coffee shop aspect matters, and having Wi-Fi matters, and if a place had FAST Wi-Fi that would attract people. Borders Wi-Fi is/was glacial.
I also don't go to Keawe Street because the parking downtown is too awful. I would bet that Kope Kope was hurt by the combination of parking crunch at Hilo Bay Shopping Center and the way it was tucked inside so that in the know folks found it but it was somewhat hard to notice. The other thing about Kope Kope was the couches they had were stained and all broken down, so that was a turn-off the last time I was there. It's a mistake I think to use upholstered (cloth) furniture for a public eating spot. The furniture should have an easy wipe-down surface.
If anyone starts this up, feel free to turn me onto a free latte for the business tips. [
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